“Risk more than others think is safe. Dream more than others think is practical. This entrepreneurial wisdom emphasizes daily execution and speed.”

— Howard Schultz

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“Risk more than others think is safe. Dream more than others think is practical. This entrepreneurial wisdom emphasizes daily execution and speed.”

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Meaning
This assertive statement from Howard Schultz serves as a sharp reminder that building a successful company requires rejecting excuses and testing rapidly. Those balancing intense personal ambitions with the chaos of an early-stage venture gain a distinct advantage by adopting this pragmatic baseline. It becomes especially relevant during moments of self-doubt or pivoting, where establishing strict product standards dictates long-term success. This aligns with the broader themes of the lean startup methodology, showing that straightforward determination drives lasting individual progress.
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Howard Schultz

American businessman and author best known for his leadership of Starbucks.

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This quote is attributed to Howard Schultz. American businessman and author best known for his leadership of Starbucks.

This assertive statement from Howard Schultz serves as a sharp reminder that building a successful company requires rejecting excuses and testing rapidly. Those balancing intense personal ambitions with the chaos of an early-stage venture gain a distinct advantage by adopting this pragmatic baseline. It becomes especially relevant during moments of self-doubt or pivoting, where establishing strict product standards dictates long-term…

The wording and attribution are documented at en.wikiquote.org. Use the original source linked on this page to verify the exact phrasing and context.

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