American designer, author and innovation expert known for his work at IDEO and design thinking.

One of Tom Kelley's most widely shared quotes is: "Fail often so you can succeed sooner. Such is the mindset required to build a massive enterprise.".

On culture, Tom Kelley said: "Fail often so you can succeed sooner. A practical insight into maintaining momentum under extreme pressure.".

Tom Kelley's quotes endure because they turn ideas about Focus, Innovation, Product, Culture into clear, memorable language that is easy to relate to and share.