“You should never start a company with the goal of getting rich. Your goal should be making something you believe in.”

This statement prioritizes the mission and the "why" of an organization over the simple accumulation of monetary wealth. It highlights the strategic insight that sustainable success is driven by passion and conviction, which in turn leads to the creation of superior products and services. In an era where many are drawn to entrepreneurship for the promise of a "quick exit," this advice is a vital correction to focus on long-term value and legacy. People share this today to advocate for purpose-driven business and to find fulfillment in their own creative pursuits. Steve Jobs lived this by focusing on building tools that changed the world, believing that if you do what you love, the financial rewards will follow naturally. It provides practical advice to entrepreneurs to audit their motivations and ensure they are aligned with a goal that they truly believe in. This mindset lesson is a reminder that the best companies are built on the foundation of a meaningful contribution.