"Follow your heart and your intuition. They somehow already know what you truly want to become. Everything else is secondary."

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."

"I’ve always thought that design is the soul of a human-made creation."

"You can build your own things that other people can use."

"We believe that people with passion can change the world for the better."

"You've got to find what you love."

"The only problem with Microsoft is they just have no taste."

"You should never start a company with the goal of getting rich. Your goal should be making something you believe in."

"Don't let the noise of others' opinions drown out your own inner voice."

"Woz and I started Apple in my parents' garage when I was 20."

"The heaviness of being successful was replaced by the lightness of being a beginner again."

"It’s not about pop culture, and it’s not about fooling people."

"I want to hire people who are smarter than I am."

"My model for business is The Beatles."

"If you’re gonna make something, it should be insanely great."