"Rank does not confer privilege or give power. It imposes responsibility."

"The aim of marketing is to know and understand the customer so well the product fits him and sells itself."

"Plans are only good intentions unless they immediately degenerate into hard work."

"The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."

"Innovation is the specific instrument of entrepreneurship."

"Time is the scarcest resource and unless it is managed nothing else can be managed."

"There is nothing so useless as doing efficiently that which should not be done at all."

"Efficiency is doing better what is already being done."

"Knowledge has to be improved, challenged, and increased constantly, or it vanishes."

"The most important thing in communication is hearing what isn't said."

"What gets measured gets managed."

"Management is doing things right; leadership is doing the right things."

"The best way to predict the future is to create it."