“Fail often so you can succeed sooner. A practical insight into maintaining momentum under extreme pressure.”

This quote is attributed to Tom Kelley. American designer, author and innovation expert known for his work at IDEO and design thinking.

Tom Kelley provides this direct phrasing to articulate a fundamental principle of extreme accountability, product development, and execution. CEOs, mentors, and driven investors alike should internalize this perspective to foster positive, actionable habits of consistent execution. Whenever you are weighing practical choices or deciding how to allocate your limited runway, this rule serves as an effective guide. This connects closely…

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