“I would rather gamble on our vision than make a ‘me-too’ product.”

— Steve Jobs

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“I would rather gamble on our vision than make a ‘me-too’ product.”

(February 24 , 1955 -- October 5 , 2011)
Origin: American
Meaning
This statement prioritizes visionary risk-taking over the safe, incremental imitation of competitors. It highlights the strategic insight that true authority and long-term success come from the courage to venture into the unknown and create entirely new market categories. In contemporary business, this serves as a warning that without original thinking, even established leaders will eventually be disrupted by more creative and daring challengers. People relate to this today because it emphasizes agency and the power of individual creativity to disrupt large, stagnant systems. Jobs used this belief to steer Apple through periods of intense competition, always prioritizing the next big thing over the "me-too" products of his rivals. For managers and students, it offers the practical takeaway that risk-taking is a non-negotiable requirement for real influence. Ultimately, it is a lesson in the importance of maintaining a visionary mindset to avoid obsolescence and achieve lasting impact.
Steve Jobs
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Steve Jobs

Steve Jobs was an American entrepreneur and inventor. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and reflection.

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This quote is attributed to Steve Jobs. Steve Jobs was an American entrepreneur and inventor. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and…

This statement prioritizes visionary risk-taking over the safe, incremental imitation of competitors. It highlights the strategic insight that true authority and long-term success come from the courage to venture into the unknown and create entirely new market categories. In contemporary business, this serves as a warning that without original thinking, even established leaders will eventually be disrupted by more creative…

The wording and attribution are documented at en.wikiquote.org. Use the original source linked on this page to verify the exact phrasing and context.

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