“Selling is essentially a transfer of feelings.”

— Zig Ziglar

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“Selling is essentially a transfer of feelings.”

(November 6 , 1926 -- November 28 , 2012)
Origin: American
Known for: AuthorSpeaker
Meaning
Ziglar distills persuasion to its emotional core. To sell effectively, you have to transfer your own conviction and enthusiasm about a product to the buyer — if you truly believe it's valuable, that belief becomes contagious. The quote implies conviction precedes technique: you can't transfer a feeling you don't actually have. It reframes selling not as talking someone into something, but as sincerely sharing a confidence the other person then comes to feel too.
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Zig Ziglar

Zig Ziglar was an American speaker and author. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and reflection.

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This quote is attributed to Zig Ziglar. Zig Ziglar was an American speaker and author. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and…

Ziglar distills persuasion to its emotional core. To sell effectively, you have to transfer your own conviction and enthusiasm about a product to the buyer — if you truly believe it's valuable, that belief becomes contagious. The quote implies conviction precedes technique: you can't transfer a feeling you don't actually have. It reframes selling not as talking someone into something,…

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