“If people like you, they'll listen to you, but if they trust you, they'll do business with you.”

— Zig Ziglar

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“If people like you, they'll listen to you, but if they trust you, they'll do business with you.”

(November 6 , 1926 -- November 28 , 2012)
Origin: American
Known for: AuthorSpeaker
Meaning
Ziglar distinguishes two levels of relationship and their different payoffs. Being likable earns attention — people will listen. But trust earns commitment — people will actually buy, partner, and act. Charm gets you in the door; trust gets the deal done. The quote reminds anyone who influences or sells that being pleasant isn't enough; you have to be reliable and honest enough to be trusted, because trust is what converts goodwill into action.
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Zig Ziglar

Zig Ziglar was an American speaker and author. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and reflection.

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This quote is attributed to Zig Ziglar. Zig Ziglar was an American speaker and author. Their most powerful quotes on life, success and human nature are collected here for daily inspiration and…

Ziglar distinguishes two levels of relationship and their different payoffs. Being likable earns attention — people will listen. But trust earns commitment — people will actually buy, partner, and act. Charm gets you in the door; trust gets the deal done. The quote reminds anyone who influences or sells that being pleasant isn't enough; you have to be reliable and…

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