“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”

— Zig Ziglar

Daily Inspiration @rainbowquotes

#Business #Customer Service #Opportunity

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”

—

Zig Ziglar

(November 6 , 1926 -- November 28 , 2012)

Origin: American

Known for: Author Speaker

✨

Meaning

Ziglar reframes complaints from nuisance to gift. A customer who complains is still engaged and giving you a chance to fix the problem and win their loyalty — unlike the silent, dissatisfied customer who simply leaves and tells others. Handled well, a complaint can turn a frustrated buyer into a devoted one and reveal issues affecting many quiet customers. The quote urges businesses to welcome feedback as valuable market intelligence rather than dread it.

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Understanding the quote

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